015 components
Customer Validation
Understand what customers will actually do before investing in product development.
- — Customer interviews
- — Behavioural analysis
- — Concept testing
- — JTBD research
- — Messaging validation
Neon Lighthouse · Studio
AI product strategy, customer research, behavioural design, and community building for organisations navigating uncertainty.
Helping founders, fintechs, and innovation teams understand customer behaviour, validate opportunities, and design products, services, and communities people genuinely engage with.
Selected work & affiliations
TSB
Mobile app rating improved from 1.8★ to 4.6★
Vanquis
Customer experience strategy across 1.7M customers
Bachata Week
Built a global community across 56 countries
Warwick Business School
Executive MBA researching behavioural design and AI
How I help
Every engagement starts with the same question: what will people actually do — and why?
Understand what customers will actually do before investing in product development.
Design AI-enabled experiences that solve real customer problems.
Improve onboarding, engagement, retention, and customer outcomes.
Build communities people join, contribute to, and remain part of.
Case studies
Selected engagements across retail banking, consumer finance, community, and AI product.
Built customer-centred design capability and helped redesign digital journeys contributing to an app rating improvement from 1.8★ to 4.6★.
Created a scalable customer testing and inclusive design framework supporting better customer outcomes across a 1.7 million customer organisation.
Built and scaled a curated global community reaching participants from 56 countries through behavioural design, curation, and continuous experimentation.
AI-powered financial companion helping people move from financial overwhelm to meaningful action.
How we work
Frame the real question, not the surface symptom.
Interview, observe, and map the human context.
Pinpoint what blocks action, not just opinion.
Run focused experiments with real users.
Translate signal into the smallest useful test.
A prioritised, defensible product direction.
Contact
If you're trying to understand customer behaviour, validate an opportunity, design an AI product, or build a stronger community, let's talk.