Case studies

Behavioural insight, translated into outcomes.

A selection of engagements spanning retail banking, consumer finance, global community, and AI product.

01 · Retail Banking1.8★ → 4.6★

TSB Mobile Banking

Built customer-centred design capability and helped redesign digital journeys contributing to an app rating improvement from 1.8★ to 4.6★.

Client: TSB

02 · Consumer Finance1.7M customers

Vanquis Inclusive Design Framework

Created a scalable customer testing and inclusive design framework supporting better customer outcomes across a 1.7 million customer organisation.

Client: Vanquis

03 · Community56 countries

Bachata Week

Built and scaled a curated global community reaching participants from 56 countries through behavioural design, curation, and continuous experimentation.

Client: Bachata Week

04 · AI ProductAI · Fintech

Breathing Room

AI-powered financial companion helping people move from financial overwhelm to meaningful action.

Client: Breathing Room

Want a deeper walkthrough of any of these?